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NFLX-12.31.14-EX99.1


Exhibit 99.1
January 20th, 2015
Fellow Shareholders,
In 2014, we added a record 13.0 million new members, compared to 11.1 million in 2013, bringing our global total to 57.4 million members. In Q4, we added 4.33 million members vs 4.07 million in the previous year period. We expect to end Q1 2015 with 61.4 million global members. Internet TV is growing globally and Netflix is leading the charge.

 (in millions except per share data and Streaming Content Obligations)
Q4 '13
Q1 '14
Q2 '14
Q3 '14
Q4 '14
Q1 '15 Forecast
Total Streaming:
 
 
 
 
 
 
Revenue
$
962

$
1,066

$
1,146

$
1,223

$
1,305

$
1,398

Contribution Profit
$
117

$
166

$
212

$
220

$
178

$
231

Contribution Margin
12.2
 %
15.6
 %
18.5
 %
18.0
 %
13.6
 %
16.5
 %
Paid Members
41.43

46.14

47.99

50.65

54.48

58.97

Total Members
44.35

48.35

50.05

53.06

57.39

61.44

Net Additions
4.07

4.00

1.69

3.02

4.33

4.05

 
 
 
 
 
 
 
US Streaming:
 
 
 
 
 
 
Revenue
$
741

$
799

$
838

$
877

$
917

$
973

Contribution Profit
$
174

$
201

$
227

$
251

$
257

$
293

Contribution Margin
23.4
 %
25.2
 %
27.1
 %
28.6
 %
28.0
 %
30.1
 %
Paid Members
31.71

34.38

35.09

36.27

37.70

39.79

Total Members
33.42

35.67

36.24

37.22

39.11

40.91

Net Additions
2.33

2.25

0.57

0.98

1.90

1.80

 
 
 
 
 
 
 
International Streaming:
 
 
 
 
 
 
Revenue
$
221

$
267

$
307

$
346

$
388

$
425

Contribution Profit (Loss)
$
(57
)
$
(35
)
$
(15
)
$
(31
)
$
(79
)
$
(62
)
Contribution Margin
-25.9
 %
-13.1
 %
-5.0
 %
-8.9
 %
-20.3
 %
-14.6
 %
Paid Members
9.72

11.76

12.91

14.39

16.78

19.18

Total Members
10.93

12.68

13.80

15.84

18.28

20.53

Net Additions
1.74

1.75

1.12

2.04

2.43

2.25

 
 
 
 
 
 
 
Total (including DVD):
 
 
 
 
 
 
Operating Income
$
82

$
98

$
130

$
110

$
65

$
79

Net Income*
$
48

$
53

$
71

$
59

$
83

$
37

EPS*
$
0.79

$
0.86

$
1.15

$
0.96

$
1.35

$
0.60

 
 
 
 
 
 
 
Free Cash Flow
$
5

$
8

$
16

$
(74
)
$
(78
)
 
Shares (FD)
61.3

61.5

61.6

61.8

61.8

 
Streaming Content Obligations** ($B)
$
7.3

$
7.1

$
7.7

$
8.9

$
9.5

 
*Q4'14 Net Income/EPS includes a $39m / $0.63 benefit from a tax accrual release related to resolution of tax audit
**Corresponds to our total known streaming content obligations as defined in our financial statements and related notes in our most recently filed SEC Form 10-K
                                                                                                                                                    1

Q4 Results and Q1 Forecast
Our US forecast for Q4 members proved very accurate (39.11A versus 39.07F). Internationally, our forecast was low, and actuals came in slightly ahead (18.28A versus 17.99F). To remind everyone, the quarterly forecast we provide is our actual internal forecast at the time we report.

On an absolute basis (as opposed to relative to forecast), US net adds are down compared to one year ago (1.9 million this Q4 versus 2.3 million for Q4 2013). In October, we judged the leading factor of the similar decline in Q3 y/y net adds to be our May price change. Since then, with additional research, we now think that the decline in y/y net adds would have largely taken place independent of the price change. We’ve found our growth in net adds is strongest in the lower income areas of the US, which would not be the case if there was material price sensitivity. Additionally, we implemented a similar price change in Mexico during Q4, and saw no detectable change in net additions.

We think, instead, the reduction in y/y net additions is a natural progression in our large US market as we grow. We have built in flexibility to our business model in terms of how quickly we grow content and marketing spend, so we intend to keep US contribution margins growing even with lower membership growth. This year we plan to increase US contribution margins from 30% in Q1 to about 32% in Q1 2016 to about 34% in Q1 2017, etc. We’ll re-evaluate the margin progression model again in early 2020 when we hopefully achieve 40% contribution margins.

It is increasingly clear that virtually all entertainment video will be Internet video in the future. We believe there is big growth ahead in the US market for Netflix, even if we may not get there in a straight line of 6 million annual net adds. We’ll continue to improve our content, our marketing and our service, to eventually achieve “must have” status in most households.
Our international segment is growing very nicely with net adds of 2.43 million members in Q4, compared to 1.74 million a year ago. Our initial set of markets (Canada, Latin America, the UK, Ireland, the Nordic countries and the Netherlands) achieved contribution profitability in Q3 and continue to grow. Our launch in Q3 in France, Germany, Austria, Switzerland, Belgium and Luxembourg went well and our new original content is particularly popular. With all of the additional new original content set to premiere in 2015, it will be a big year for us in France, Germany and our other recently launched markets. We’ve successfully built big demand for Netflix from Argentina to Finland, due in part to the overall shift from linear to Internet TV.
 
In late Q1, we’ll be launching Netflix in Australia and New Zealand. There are numerous local competitors and a thirst for movies and TV shows from around the world. Later in the year, we’ll launch additional major countries, in keeping with our global strategy.

Our international expansion strategy over the last few years has been to expand as fast as we can while staying profitable on a global basis. Progress has been so strong that we now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected. We then intend to generate material global profits from 2017 onwards.
We already offer Netflix in about 50 countries and have learned a great deal about the content people prefer, the marketing they respond to and how to best organize ourselves for steady improvement. Acceleration to 200 countries is largely made possible by the tremendous growth of the Internet in general, including on phones, tablets and smart TVs. We intend to stick to our core ad-free subscription model. As with our initial round of international expansion, we’ll get some things wrong and do our best to fix them quickly.

                                                                                                                                                    2

For most countries we have a good idea of the best approach for Netflix to take. For China, we are still exploring options - all of them modest. We’ll learn a great deal if we can successfully operate a small service in China centered on our original and other globally-licensed content. That is our preference, for the next few years, if we are able to acquire the necessary permissions.
It is advantageous for Netflix to become global in many ways. The big one is absolute size (faster to $10B in revenue) because that revenue allows us to develop and license more content for our members and improve our service. A second is being able to source great stories from around the world and deliver them to the world. A third is the efficiency and influence of being a unique global licensor that provides worldwide distribution.
With the growth of the Internet over the next 20 years, there will be some amazing entertainment services available globally. We intend to be one of the leaders.

Content
Looking at our original content performance over the last few years, there have been so many impressive aspects: how this effort, begun in 2012, has improved perceptions of the Netflix brand; how we’ve had a good start with 45 Emmy, 10 Golden Globe and two Academy Award nominations and several wins in just two years; how success with one great creator leads to new opportunities for other projects; how producing around the world with incredibly diverse talent is working for us; how much we feel we are just scratching the surface. But there is one real shocker; last year our original content overall was some of our most efficient content. Our originals cost us less money, relative to our viewing metrics, than most of our licensed content, much of which is well known and created by the top studios.
We will continue to grow the percentage of our content spending dedicated to originals for the next several years.
This will mean more cash usage, which means more debt. We factor interest cost into our originals budget as we try to make each project more efficient and effective than studio content we’d otherwise be licensing.
Marco Polo has struck a chord across all Netflix territories, generating substantial viewing over the holiday season. It has a 93% Audience rating1 from Rotten Tomatoes compared to 96% for House of Cards2 and 96% for Game of Thrones3 for their first seasons. They are all incredibly entertaining shows. We intend to debut a second season of Marco Polo in 2016.
We are thrilled to offer exclusively the controversial comedy, The Interview, to our US and Canadian members beginning this Saturday, Jan. 24 - just thirty days after it debuted in theaters and pay-per-view. Our first original feature film, Crouching Tiger, Hidden Dragon II: The Green Destiny, is now in post production and will debut on August 26 in all of our markets. We expect to open the film on select IMAX screens the same day as its release on Netflix.

______________________
1 http://www.rottentomatoes.com/tv/marco-polo/s01/
2http://www.rottentomatoes.com/tv/house-of-cards/s01/
3http://www.rottentomatoes.com/tv/game-of-thrones/s01/

                                                                                                                                                    3


This year, we are launching 320 hours of original series (new and returning), films, documentaries and stand-up comedy specials, triple the amount of original programming Netflix released in 2014. In Q1, we are premiering Season Three of House of Cards, the new Tina Fey and Robert Carlock comedy The Unbreakable Kimmy Schmidt starring Ellie Kemper and Bloodline, an intense family thriller from the creators of Damages that stars Kyle Chandler, Ben Mendelsohn, Linda Cardellini, Norbert Leo Butz, Sissy Spacek and Sam Shepard.
Our original documentary Virunga just secured our second back-to-back Academy Award nomination for Best Documentary Feature and What Happened, Miss Simone?, a look at the life of the legendary singer Nina Simone, will premiere at the Sundance Film Festival this week and at the Berlin Film Festival in February.
Beginning this quarter, and in current Netflix territories outside the US and Canada, Netflix will be the exclusive home of Better Call Saul, Vince Gilligan’s Breaking Bad prequel that focuses on attorney Saul Goodman (Bob Odenkirk). In many territories outside of the UK, we just premiered the second season of the critically acclaimed British drama, The Fall with Gillian Anderson and Jamie Dornan.
For an overall view of our original content slate and upcoming premiere dates, please click here4 

Product
We have continued to deliver a variety of algorithmic and data improvements that put better choices in front of members. We are also pioneering offering new high-quality video formats, delivering UHD-4K for House of Cards and Marco Polo. Soon we will be offering High Dynamic Range video (HDR) which captures and renders pictures with more realistic peak brightness in the highlights, and may be a more significant step forward in viewing pleasure than UHD-4K. We will start building our library to deliver in HDR as new TVs become available from several manufacturers this year.
Having supported the vast majority of Smart TV devices with a Netflix app, we are now turning our attention to more operator devices and set-top boxes. Following our success with Virgin Media in the UK, we have added British Telecom and TalkTalk on the YouView STB in the UK, Deutsche Telecom STBs in Germany, Bouygues, SFR, and Orange STBs in France, Proximus in Belgium, and DISH STBs in the US. The BT and Orange partnerships include a new payment capability, similar to what we offer on AppleTV. Members can elect for BT/Orange to bill on our behalf and the appeal of a single bill seems to be attractive.




_____________________
4 https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10571&contentGroup=Premiere%20Dates

                                                                                                                                                    4

Marketing
Each quarter a greater percentage of our marketing dollars is spent promoting our exclusive content as we believe it is the best way to drive consumer demand for Netflix. Our biggest campaign in Q4 was for Marco Polo5, which we launched globally in early December. Separately, our highly targeted campaign behind the Netflix original documentary Virunga6 is continuing into Q1 with its Oscar nomination.
In Q4, we also executed more modest campaigns behind King Julien7 to spur family viewing over the holidays and shared a moment of Netflix love with our Airport commercial8 timed to Thanksgiving travel in the US. Looking forward, we are launching campaigns for The Unbreakable Kimmy Schmidt, Bloodline, Better Call Saul (internationally) and Season 39 of House of Cards.
We were pleased last week on the release of the YouGov Brand Index10 showing US brands with the most positive buzz, with Netflix at #3, up from #12 in 2013 and another indicator of how our brand is continuing to build momentum.
Strong Net Neutrality
People around the world increasingly view Internet access as a necessary utility -- Finland even made fast Internet access a legal right11. Recently President Obama echoed the same themes in his call for the FCC to take bold steps to be able to ensure a low-cost high-speed Internet. The support for strong net neutrality continues to grow.
Competition
There is no news yet on timing or price of HBO’s expansion of a direct-to-consumer model to the US. Their Nordics’ offer is priced about the same as Netflix but the content offering includes only HBO and other original series, and not the breadth of movie content HBO offers in the US.
Verizon and Redbox shut down their Netflix streaming competitor after about one year of operation. CBS launched its CBS All Access streaming service which, like Hulu, has commercial interruptions. Amazon Prime, Hulu, and Yahoo are all increasing their original programming efforts.
Shomi and CraveTV launched in Canada. In many of our international markets, we face competition from both stand alone OTT services (Clarovideo in Mexico, for instance) and ones associated with incumbent broadcasters (CanalPlay in France). In Australia we will face strong competition12 this year, and look forward to getting started later this quarter.




_____________________
5https://www.youtube.com/watch?v=hB-ltNasHVw
6https://www.youtube.com/watch?v=Wu-vjWd7Tb8
7https://www.youtube.com/watch?v=ORueNrt5hNk
8https://www.youtube.com/watch?v=-daK0bswDug
9https://www.youtube.com/watch?v=sU9QTLXYCCc
10http://www.brandindex.com/ranking/us/2014-annual/top-buzz-rankings
11http://www.bbc.com/news/10461048
12https://www.c21media.net/presto-sets-launch-date/

                                                                                                                                                    5

Piracy continues to be one of our biggest competitors. This graph13 of Popcorn Time’s sharp rise relative to Netflix and HBO in the Netherlands, for example, is sobering.
MVPDs around the world are moving as they can to on-demand cloud-DVR models. Dish14 and Sony15 are launching “Internet MVPD” services.
In general, Internet TV is going mainstream, which both increases the size of the market and brings new competitors. It couldn’t be a more exciting time in our industry!
DVD
Our DVD-by-mail service in the US continues to delight 5.8 million members, adding $89 million in contribution profit in Q4. The comprehensive selection of titles available on DVD and Blu-ray includes new release films, major TV shows (including HBO and Showtime series) and much more.
  
Global Expenses, Income & Tax Rate
On a pro-forma basis (without the tax reserve release described below) net income would have been $45 million, compared to a forecast of $27 million, due to lower than expected international losses and tax benefits related to the reinstatement of the 2014 R&D tax credit (independent of the tax reserve release).
Our global technology and general and administrative costs increased year on year in support of continued international and content expansion. Our Q1 guidance reflects a sequential increase in these costs primarily related to adjustments in annual market compensation.
In Q4, we resolved certain prior year tax audits, primarily related to R&D tax credits, resulting in the release of $39 million in reserves from the prior open tax periods. We also expect a favorable effect on our future effective tax rate of around 2% due to a lowered reserve rate on the R&D credit going forward.
Because of our international expansion plans for 2015, we expect full year operating income for 2015 to be lower than full year 2014.
Free Cash Flow & Capital
We finished the quarter with $1.6 billion in cash and equivalents. Given we are investing faster in content (this Q1 will show a step up in cash use with all the original projects launching in the quarter) and the current favorable interest rate environment, we intend to raise at least a billion dollars, pending market conditions, of additional long-term debt in a similar manner to last year.



_____________________
13http://www.google.com/trends/explore#q=netflix%2C%20HBO%2C%20Popcorn%20Time&geo=NL&date=1%2F2014%2013m&cmpt=q&tz=
14http://www.nytimes.com/2015/01/06/business/media/dish-network-announces-web-based-pay-tv-offering.html?_r=1
15http://www.nytimes.com/2014/11/13/business/media/sony-to-introduce-web-based-tv-service.html?_r=0

                                                                                                                                                    6


Over the next few years we expect to continue financing our original content expansion with long-term debt. As long as the maturities are spread out, and the interest cost is built into our content budgets, we think long-term debt is the best way for Netflix to finance the production of content.
Reference
For quick reference, our eight most recent investor letters are: October 201416,July 201417,April 201418, January 201419, October 201320, July 201321, April 201322, January 201323.

Summary

Congratulations to Kevin Spacey for winning the Golden Globe Award for Best Actor in a Drama Series for House of Cards. We hope you are all looking forward to the February 27 premiere of season three of House of Cards. It’s the most entertaining season yet.

Sincerely,
Reed Hastings, CEO
David Wells, CFO
________________________
16http://files.shareholder.com/downloads/NFLX/3754169286x0x786677/6974d8e9-5cb3-4009-97b1-9d4a5953a6a5/Q3_14_Letter_to_shareholders.pdf
17http://files.shareholder.com/downloads/NFLX/3527949458x0x769748/9b21df7f-743c-4f0f-94da-9f13e384a3d2/July2014EarningsLetter_7.21.14_final.pdf
18http://files.shareholder.com/downloads/NFLX/3337146746x0x745654/fb5aaae0-b991-4e76-863c-3b859c8dece8/Q114%20Earnings%20Letter%204.21.14%20final.pdf
19http://files.shareholder.com/downloads/NFLX/3337146746x0x720306/119321bc-89c3-4306-93ac-93c02da2354f/Q4%2013%20Letter%20to%20shareholders.pdf
20http://files.shareholder.com/downloads/NFLX/2531040512x0x698481/ecfe1ab4-66f5-4e23-a64a-1ca025216e5e/Q313%20Earnings%20Letter%2010.21.13%2010.30am.pdf
21http://files.shareholder.com/downloads/NFLX/2531040512x0x678215/a9076739-bc08-421e-8dba-52570f4e489e/Q213%20Investor%20Letter.pdf
22http://ir.netflix.com/common/download/download.cfm?companyid=NFLX&fileid=655293&filekey=5c1951a4-e79c-49c8-bb83-1595635bf934&filename=Investor_Letter_Q12013.pdf
23http://files.shareholder.com/downloads/NFLX/2531040512x0x630302/e7656660-df35-4384-9f39-cb0f39e54f0b/Investor%20Letter%20Q42012%2001.23.13.pdf


                                                                                                                                                    7

January 20th, 2015 Earnings Interview
Reed Hastings, David Wells and Ted Sarandos will participate in a live video interview today at 2 p.m. Pacific Time at youtube.com/netflixir. The interview will be conducted by Mark Mahaney, RBC Capital Markets and Rich Greenfield, BTIG Research, who’ll be filling in for Michael Nathanson this quarter due to a scheduling conflict. Questions that investors would like to see asked should be sent to mark.mahaney@rbccm.com or rgreenfield@btig.com.


IR Contact:
PR Contact:
Erin Kasenchak
Jonathan Friedland
Director, Investor Relations

Chief Communications Officer

408 540-3691

310 734-2958


                                                                                                                                                    8


Use of Non-GAAP Measures
This shareholder letter and its attachments include reference to the non-GAAP financial measures of net income on a pro forma basis excluding the release of tax reserves, and to free cash flow.  Management believes that the non-GAAP measures of net income on a pro forma basis excluding the release of tax reserves provides useful information as these measures exclude benefits that are not indicative of our core operating results. Management believes that free cash flow is an important liquidity metric because it measures, during a given period, the amount of cash generated that is available to repay debt obligations, make investments and for certain other activities.  However, these non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net income, operating income, diluted earnings per share and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. Reconciliation to the GAAP equivalent of these non-GAAP measures are contained in tabular form on the attached unaudited financial statements.
 
Forward-Looking Statements
This shareholder letter contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding international expansion and performance, US contribution margin and domestic performance, spending on original content, global expansion and profitability, product improvements, operating expenses, cash flow and debt financing, member growth domestically and internationally, including net, total and paid, revenue, contribution profit (loss) and contribution margin for both domestic (streaming and DVD) and international operations, as well as consolidated operating income, net income, earnings per share and free cash flow. The forward-looking statements in this letter are subject to risks and uncertainties that could cause actual results and events to differ, including, without limitation: our ability to attract new members and retain existing members; our ability to compete effectively; maintenance and expansion of device platforms for instant streaming; fluctuations in consumer usage of our service; service disruptions; production risks; actions of Internet Service Providers; and, competition, including consumer adoption of different modes of viewing in-home filmed entertainment. A detailed discussion of these and other risks and uncertainties that could cause actual results and events to differ materially from such forward-looking statements is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 3, 2014. The Company provides internal forecast numbers. Investors should anticipate that actual performance will vary from these forecast numbers based on risks and uncertainties discussed above and in our Annual Report on Form 10-K. We undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this shareholder letter.
                                                                                                                                                    9


Netflix, Inc.
Consolidated Statements of Operations
(unaudited)
(in thousands, except per share data)
 
 
Three Months Ended
 
Years Ended
 
December 31,
2014
 
September 30,
2014
 
December 31,
2013 (1)
 
December 31,
2014
 
December 31,
2013 (1)
Revenues
$
1,484,728

 
$
1,409,432

 
$
1,175,230

 
$
5,504,656

 
$
4,374,562

Cost of revenues
1,014,332

 
954,394

 
820,677

 
3,752,760

 
3,117,203

Marketing
203,671

 
145,654

 
128,017

 
607,186

 
469,942

Technology and development
125,876

 
120,953

 
98,128

 
472,321

 
378,769

General and administrative
75,803

 
78,024

 
46,120

 
269,741

 
180,301

Operating income
65,046

 
110,407

 
82,288

 
402,648

 
228,347

Other income (expense):
 
 
 
 
 
 
 
 
 
Interest expense
(13,353
)
 
(13,486
)
 
(7,438
)
 
(50,219
)
 
(29,142
)
Interest and other income (expense)
(6,177
)
 
616

 
(846
)
 
(3,060
)
 
(3,002
)
Loss on extinguishment of debt
—

 
—

 
—

 
—

 
(25,129
)
Income before income taxes
45,516

 
97,537

 
74,004

 
349,369

 
171,074

(Benefit) provision for income taxes
(37,855
)
 
38,242

 
25,583

 
82,570

 
58,671

Net income
$
83,371

 
$
59,295

 
$
48,421

 
$
266,799

 
$
112,403

Earnings per share:
 
 
 
 
 
 
 
 
 
Basic
$
1.38

 
$
0.99

 
$
0.81

 
$
4.44

 
$
1.93

Diluted
$
1.35

 
$
0.96

 
$
0.79

 
$
4.32

 
$
1.85

Weighted-average common shares outstanding:
 
 
 
 
 
 
 
 
 
Basic
60,321

 
60,171

 
59,470

 
60,078

 
58,198

Diluted
61,788

 
61,820

 
61,304

 
61,699

 
60,761

 
(1) Certain prior period amounts have been reclassified from "Marketing" to "Cost of revenues" to conform to current period presentation.

 
 
Three Months Ended
Non-GAAP net income reconciliation:
 
December 31,
2014
GAAP net income
 
$
83,371

Release of tax accrual
 
38,612

Non-GAAP net income
 
$
44,759

Non-GAAP net income per share:
 
 
Basic
 
$
0.74

Diluted
 
$
0.72

Weighted-average common shares outstanding:
 
 
Basic
 
60,321

Diluted
 
61,788





                                                                                                                                                    10



Netflix, Inc.
Consolidated Balance Sheets
(unaudited)
(in thousands, except share and par value data)
 
 
As of
 
December 31,
2014
 
December 31,
2013
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
1,113,608

 
$
604,965

Short-term investments
494,888

 
595,440

Current content library, net
2,125,702

 
1,706,421

Other current assets
206,271

 
151,937

Total current assets
3,940,469

 
3,058,763

Non-current content library, net
2,773,326

 
2,091,071

Property and equipment, net
149,875

 
133,605

Other non-current assets
192,981

 
129,124

Total assets
$
7,056,651

 
$
5,412,563

Liabilities and Stockholders' Equity
 
 
 
Current liabilities:
 
 
 
Current content liabilities
$
2,117,241

 
$
1,775,983

Accounts payable
201,581

 
108,435

Accrued expenses
69,746

 
54,018

Deferred revenue
274,586

 
215,767

Total current liabilities
2,663,154

 
2,154,203

Non-current content liabilities
1,575,832

 
1,345,590

Long-term debt
900,000

 
500,000

Other non-current liabilities
59,957

 
79,209

Total liabilities
5,198,943

 
4,079,002

Stockholders' equity:
 
 
 
Common stock, $0.001 par value; 160,000,000 shares authorized at December 31, 2014 and December 31, 2013; 60,415,841 and 59,607,001 issued and outstanding at December 31, 2014 and December 31, 2013, respectively
60

 
60

Additional paid-in capital
1,042,810

 
777,441

Accumulated other comprehensive (loss) income
(4,446
)
 
3,575

Retained earnings
819,284

 
552,485

Total stockholders' equity
1,857,708

 
1,333,561

Total liabilities and stockholders' equity
$
7,056,651

 
$
5,412,563

 
                                                                                                                                                    11


Netflix, Inc.
Consolidated Statements of Cash Flows
(unaudited)
(in thousands)
 
Three Months Ended
 
Years Ended
 
December 31,
2014
 
September 30,
2014
 
December 31,
2013
 
December 31,
2014
 
December 31,
2013
Cash flows from operating activities:
 
 
 
 
 
 
 
 
 
Net income
$
83,371

 
$
59,295

 
$
48,421

 
$
266,799

 
$
112,403

Adjustments to reconcile net income to net cash (used in) provided by operating activities:
 
 
 
 
 
 
 
 
 
Additions to streaming content library
(1,008,262
)
 
(1,202,484
)
 
(986,049
)
 
(3,773,459
)
 
(3,049,758
)
Change in streaming content liabilities
125,770

 
346,752

 
346,610

 
593,125

 
673,785

Amortization of streaming content library
730,353

 
686,154

 
572,597

 
2,656,279

 
2,121,981

Amortization of DVD content library
20,178

 
18,269

 
17,833

 
71,491

 
71,325

Depreciation and amortization of property, equipment and intangibles
14,312

 
14,357

 
12,845

 
54,028

 
48,374

Stock-based compensation expense
30,251

 
29,878

 
18,922

 
115,239

 
73,100

Excess tax benefits from stock-based compensation
(20,921
)
 
(21,060
)
 
(29,188
)
 
(89,341
)
 
(81,663
)
Other non-cash items
6,475

 
3,360

 
400

 
15,282

 
5,332

Loss on extinguishment of debt
—

 
—

 
—

 
—

 
25,129

Deferred taxes
7,501

 
(7,892
)
 
(10,832
)
 
(30,063
)
 
(22,044
)
Changes in operating assets and liabilities:
 
 
 
 
 
 
 
 
 
Other current assets
(36,099
)
 
12,960

 
24,279

 
(8,758
)
 
62,234

Accounts payable
51,083

 
13,003

 
12,370

 
83,812

 
18,374

Accrued expenses
4,050

 
(6,980
)
 
7,030

 
55,636

 
1,941

Deferred revenue
21,630

 
11,626

 
19,944

 
58,819

 
46,295

Other non-current assets and liabilities
(68,153
)
 
5,323

 
(13,737
)
 
(52,406
)
 
(8,977
)
Net cash (used in) provided by operating activities
(38,461
)
 
(37,439
)
 
41,445

 
16,483

 
97,831

Cash flows from investing activities:
 
 
 
 
 
 
 
 
 
Acquisition of DVD content library
(23,365
)
 
(15,530
)
 
(15,240
)
 
(74,790
)
 
(65,927
)
Purchases of property and equipment
(15,491
)
 
(21,032
)
 
(23,109
)
 
(69,726
)
 
(54,143
)
Other assets
(431
)
 
341

 
2,131

 
1,334

 
5,939

Purchases of short-term investments
(71,597
)
 
(123,883
)
 
(52,475
)
 
(426,934
)
 
(550,264
)
Proceeds from sale of short-term investments
45,022

 
107,568

 
151,110

 
385,300

 
347,502

Proceeds from maturities of short-term investments
14,721

 
32,125

 
2,205

 
141,950

 
60,925

Net cash (used in) provided by investing activities
(51,141
)
 
(20,411
)
 
64,622

 
(42,866
)
 
(255,968
)
Cash flows from financing activities:
 
 
 
 
 
 
 
 
 
Proceeds from issuance of common stock
3,750

 
9,877

 
31,004

 
60,544

 
124,557

Proceeds from issuance of debt
—

 
—

 
—

 
400,000

 
500,000

Issuance costs
—

 
—

 
—

 
(7,080
)
 
(9,414
)
Redemption of debt
—

 
—

 
—

 
—

 
(219,362
)
Excess tax benefits from stock-based compensation
20,921

 
21,060

 
29,188

 
89,341

 
81,663

Principal payments of lease financing obligations
(280
)
 
(275
)
 
(264
)
 
(1,093
)
 
(1,180
)
Net cash provided by financing activities
24,391

 
30,662

 
59,928

 
541,712

 
476,264

 Effect of exchange rate changes on cash and cash equivalents
(4,398
)
 
(3,839
)
 
(86
)
 
(6,686
)
 
(3,453
)
 Net (decrease) increase in cash and cash equivalents
(69,609
)
 
(31,027
)
 
165,909

 
508,643

 
314,674

 Cash and cash equivalents, beginning of period
1,183,217

 
1,214,244

 
439,056

 
604,965

 
290,291

 Cash and cash equivalents, end of period
$
1,113,608

 
$
1,183,217

 
$
604,965

 
$
1,113,608

 
$
604,965

 
 
 
 
 
 
 
 
 
 
 
Three Months Ended
 
Years Ended
 
December 31,
2014
 
September 30,
2014
 
December 31,
2013
 
December 31,
2014
 
December 31,
2013
Non-GAAP free cash flow reconciliation:
 
 
 
 
 
 
 
 
 
Net cash (used in) provided by operating activities
$
(38,461
)
 
$
(37,439
)
 
$
41,445

 
$
16,483

 
$
97,831

Acquisition of DVD content library
(23,365
)
 
(15,530
)
 
(15,240
)
 
(74,790
)
 
(65,927
)
Purchases of property and equipment
(15,491
)
 
(21,032
)
 
(23,109
)
 
(69,726
)
 
(54,143
)
Other assets
(431
)
 
341

 
2,131

 
1,334

 
5,939

Non-GAAP free cash flow
$
(77,748
)
 
$
(73,660
)
 
$
5,227

 
$
(126,699
)
 
$
(16,300
)

                                                                                                                                                    12


Netflix, Inc.
Segment Information
(unaudited)
(in thousands)
 
As of / Three Months Ended
 
As of/ Years Ended
 
December 31,
2014
 
September 30,
2014
 
December 31,
 2013 (1)
 
December 31,
2014
 
December 31,
2013 (1)
Domestic Streaming
 
 
 
 
 
 
 
 
 
Total members at end of period
39,114

 
37,219

 
33,420

 
39,114

 
33,420

Paid members at end of period
37,698

 
36,265

 
31,712

 
37,698

 
31,712

 
 
 
 
 
 
 
 
 
 
Revenues
$
917,442

 
$
877,150

 
$
740,554

 
$
3,431,434

 
$
2,751,375

Cost of revenues
573,193

 
565,251

 
496,479

 
2,201,761

 
1,863,376

Marketing
87,423

 
61,045

 
70,453

 
293,453

 
265,232

Contribution profit
256,826

 
250,854

 
173,622

 
936,220

 
622,767

 
 
 
 
 
 
 
 
 
 
International Streaming
 
 
 
 
 
 
 
 
 
Total members at end of period
18,277

 
15,843

 
10,930

 
18,277

 
10,930

Paid members at end of period
16,778

 
14,389

 
9,722

 
16,778

 
9,722

 
 
 
 
 
 
 
 
 
 
Revenues
$
387,797

 
$
345,685

 
$
221,418

 
$
1,308,061

 
$
712,390

Cost of revenues
350,211

 
291,942

 
221,201

 
1,154,117

 
782,304

Marketing
116,248

 
84,609

 
57,499

 
313,733

 
204,418

Contribution profit (loss)
(78,662
)
 
(30,866
)
 
(57,282
)
 
(159,789
)
 
(274,332
)
 
 
 
 
 
 
 
 
 
 
Domestic DVD
 
 
 
 
 
 
 
 
 
Total members at end of period
5,767

 
5,986

 
6,930

 
5,767

 
6,930

Paid members at end of period
5,668

 
5,899

 
6,765

 
5,668

 
6,765

 
 
 
 
 
 
 
 
 
 
Revenues
$
179,489

 
$
186,597

 
$
213,258

 
$
765,161

 
$
910,797

Cost of revenues
90,928

 
97,201

 
102,997

 
396,882

 
471,523

Marketing
—

 
—

 
65

 
—

 
292

Contribution profit
88,561

 
89,396

 
110,196

 
368,279

 
438,982

 
 
 
 
 
 
 
 
 
 
Consolidated
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues
$
1,484,728

 
$
1,409,432

 
$
1,175,230

 
$
5,504,656

 
$
4,374,562

Cost of revenues
1,014,332

 
954,394

 
820,677

 
3,752,760

 
3,117,203

Marketing
203,671

 
145,654

 
128,017

 
607,186

 
469,942

Contribution profit
266,725

 
309,384

 
226,536

 
1,144,710

 
787,417

Other operating expenses
201,679

 
198,977

 
144,248

 
742,062

 
559,070

Operating income
65,046

 
110,407

 
82,288

 
402,648

 
228,347

Other income (expense)
(19,530
)
 
(12,870
)
 
(8,284
)
 
(53,279
)
 
(32,144
)
Loss on extinguishment of debt
—

 
—

 
—

 
—

 
(25,129
)
(Benefit) provision for income taxes
(37,855
)
 
38,242

 
25,583

 
82,570

 
58,671

Net income
$
83,371

 
$
59,295

 
$
48,421

 
$
266,799

 
$
112,403


(1) Certain prior period amounts have been reclassified from "Marketing" to "Cost of revenues" to conform to current period presentation.
                                                                                                                                                    13
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